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Advances in Advertising Research (Vol. 2)
Language: en
Pages: 483
Authors: Shintaro Okazaki
Categories: Business & Economics
Type: BOOK - Published: 2011-06-21 - Publisher: Springer Science & Business Media

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This volume grew out of research papers presented at the 9th ICORIA (International Conference on Research in Advertising) which was held at Universidad Autónom
Advances in Advertising Research (Vol. XI)
Language: en
Pages: 349
Authors: Martin K.J. Waiguny
Categories: Business & Economics
Type: BOOK - Published: 2021-09-01 - Publisher: Springer Nature

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This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and exec
Advances in Advertising Research (Vol. 2)
Language: en
Pages: 490
Authors: Shintaro Okazaki
Categories: Business & Economics
Type: BOOK - Published: 2011-06-21 - Publisher: Gabler Verlag

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This volume grew out of research papers presented at the 9th ICORIA (International Conference on Research in Advertising) which was held at Universidad Autónom
Advances in Advertising Research (Vol. VI)
Language: en
Pages: 400
Authors: Peeter Verlegh
Categories: Business & Economics
Type: BOOK - Published: 2015-09-07 - Publisher: Springer

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This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and exec
Advances in Advertising Research (Vol. IV)
Language: en
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Authors: Sara Rosengren
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Type: BOOK - Published: 2013-05-30 - Publisher: Springer Science & Business Media

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​Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11th Inte