Ads to Icons
Author | : Paul Springer |
Publisher | : |
Total Pages | : 372 |
Release | : 2009 |
ISBN-10 | : UOM:39015084118333 |
ISBN-13 | : |
Rating | : 4/5 ( Downloads) |
Book Synopsis Ads to Icons by : Paul Springer
Download or read book Ads to Icons written by Paul Springer and published by . This book was released on 2009 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through 50 international case studies of new and iconic advertising campaigns, Springer identifies why these campaigns were successful and analyzes their contribution to the continued development of advertising.