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Language: en
Pages: 196
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Type: BOOK - Published: 2005 - Publisher: Amacom Books
According to Kotler distills the essence of marketing guru Philip Kotler's wisdom and years of experience into an immensely readable question and answer format.
Language: en
Pages: 253
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Type: BOOK - Published: 2012-12-11 - Publisher: Simon and Schuster
Since 1969, Philip Kotler's marketing text books have been read as the marketing gospel, as he has provided incisive and valuable advice on how to create, win a
Language: en
Pages: 232
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Type: BOOK - Published: 2003-09-08 - Publisher: John Wiley & Sons
A revolutionary new system for generating the next big marketing ideas and opportunities According to Philip Kotler, the widely acknowledged "father" of modern
Language: en
Pages:
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Type: BOOK - Published: 2018 - Publisher:
An introduction to marketing concepts, strategies and practices with a balance of depth of coverage and ease of learning. Principles of Marketing keeps pace wit
Language: en
Pages: 224
Pages: 224
Type: BOOK - Published: 2021-01-27 - Publisher: John Wiley & Sons
Rediscover the fundamentals of marketing from the best in the business In Marketing 5.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Ko