Download or read book ABC's of Relationship Selling written by Charles Futrell and published by McGraw-Hill Ryerson. This book was released on 2003-07-29 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Second Canadian Edition ofABC's of Relationship Sellingexplores professional selling from a Canadian perspective. As the title of the book suggests, the text is centered around a philosophy about selling: that success requires mastery of selling basics, including selecting presentation styles and effective closing techniques. In addition, other key topics such as ethics and territory management are explored.Using a logical step-by-step approach,ABC's of Relationship Sellingtakes students through the selling process and gives them the tools they need to build effective customer relationships.Regardless of the career path students pursue, knowledge of selling skills such as effective communication and negotiation will prepare them for the workplace.