Strategic Management for Travel and Tourism is the must-have text for students studying travel and tourism. It brings theory to life by using industry-based cas

Tourism marketing has long been considered as a branch of traditional marketing. However, in recent years, tourism marketing has gone through fundamental change

The international tourism industry has seen increased growth in the past few years as millions of individuals continue to travel worldwide. As one of the world�

Tourism is often a key driver of economic growth in many countries. The recent upward trends of tourism and hospitality education in higher academic institution