Download or read book A Practical Guide to Persuasion written by Anthony McLean and published by Practical Guide Series. This book was released on 2019-04-04 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make other people say'Yes'! Yes to your requests. Yes to your ideas. Yes to your products. Yes toyour proposals. A Practical Guide toPersuasion uses psychology,expert advice and practical techniques to teach you how to influence the peoplearound you in an ethical way. Learn how to increase your presence, by knowing when to talk and when tolisten; develop a strategy of success, by preparing, planning and craftingopportunities and make change happen by understanding what drives youraudience.