Download or read book A Japanese Advertising Agency written by Brian Moeran and published by University of Hawaii Press. This book was released on 1996-07-01 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a formal account of the structure and organization of a large Japanese advertising agency. Based on a year's fieldwork in a Tokyo-based agency, the book presents a case study of an advertising campaign to outline the complex relations that exist both between different division (Account, Planning, Marketing, Creative) within an advertising agency, and between the agency and the client, on the one hand, and the agency and media on the other.