Social Media: Pedagogy and Practice examines how interactive technologies can be applied to teaching, research and the practice of communication. This book demo

Fusing the academic with the applied, this book provides a comprehensive introduction to social media for future communications professionals. While most social

Regina Luttrell and Adrienne A. Wallace present an engaging introduction of social media’s integration with modern society. Recognizing categories of relation

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This text gives academics, practitioners and students a solid review of the status of academic literature in public relations, stressing the role that public re