Customer complaints can give businesses a wake-up call when they're not achieving their fundamental purpose--meeting customer needs. They are a feedback mechani

A customer complaint is the most valuable source of feedback you can receive to improve your business. This new and improved second edition guides you through r

Full of practical ideas and inspiring stories from people who have already transformed their lives through the Complaint Free program, you'll learn not only how

Across the global economy, customers' expectations are continually rising - but many companies fail to deliver against those expectations. With the rise in soci

Wilber Winkle, an idiosyncratic nebbish with a peculiar focus on the odd and unlikely fact, has corresponded for years with America's major corporations. Fuelli