A Business History of the Swatch Group

A Business History of the Swatch Group
Author :
Publisher : Springer
Total Pages : 240
Release :
ISBN-10 : 9781137389084
ISBN-13 : 1137389087
Rating : 4/5 (087 Downloads)

Book Synopsis A Business History of the Swatch Group by : P. Donzé

Download or read book A Business History of the Swatch Group written by P. Donzé and published by Springer. This book was released on 2014-04-08 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a detailed and full analysis of the strategy which enabled the Swatch Group to establish itself on the world market. In particular, it tackles the issues of production restructuring, with the opening of subsidiaries in Asia, and the implementation of a new marketing strategy, characterized by the move towards luxury.


A Business History of the Swatch Group Related Books

A Business History of the Swatch Group
Language: en
Pages: 166
Authors: P. Donzé
Categories: Business & Economics
Type: BOOK - Published: 2014-04-08 - Publisher: Springer

GET EBOOK

This book offers a detailed and full analysis of the strategy which enabled the Swatch Group to establish itself on the world market. In particular, it tackles
A Business History of the Swatch Group
Language: en
Pages: 240
Authors: P. Donzé
Categories: Business & Economics
Type: BOOK - Published: 2014-04-08 - Publisher: Springer

GET EBOOK

This book offers a detailed and full analysis of the strategy which enabled the Swatch Group to establish itself on the world market. In particular, it tackles
History of the Swiss Watch Industry
Language: en
Pages: 0
Authors: Pierre-Yves Donzé
Categories: Clock and watch making
Type: BOOK - Published: 2014 - Publisher: Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften

GET EBOOK

This book tackles the history of the Swiss watch industry in a global perspective: it gives particular attention to rival nations such as the United Kingdom, th
Swatch
Language: en
Pages: 159
Authors: Frank Edwards
Categories: Clocks and watches
Type: BOOK - Published: 1998 - Publisher:

GET EBOOK

Selling Europe to the World
Language: en
Pages: 185
Authors: Pierre-Yves Donzé
Categories: Business & Economics
Type: BOOK - Published: 2023-02-09 - Publisher: Bloomsbury Publishing

GET EBOOK

Chanel suits, Louis Vuitton bags and Omega watches are now objects that embody a globalized material culture. Over the past 30 years, the luxury goods industry