Drawn from original research, this work takes an international perspective of the subject of marketing to the 50 and over demographic and includes insight into

A stressful, protracted divorce. A difficult, painful death of a beloved husband. And suddenly, after age 50, you’re on your own again. Your children have mov

You are in a hurry to see the doctor? The doctor too, is pressed for time; the waiting room is full and time is of the essence. Under the pressure, you forget t

Are you part of the baby boomer generation, nearing 50 or have passed the threshold? Five years either way will still pull you into this collection of short sto