An effective marketing strategy helps in aligning company goals to its strategies, improve overall performance and perk-up sales and revenues. The evolving natu

FMCG companies today face immense distribution related challenges owing to the complex supply chain structures and intense competition. Surviving is impossible

The projection of authenticity is one of the key pillars of marketing. Research reveals that consumers seek authenticity through the brands they choose. Based o

An introduction to marketing concepts, strategies and practices with a balance of depth of coverage and ease of learning. Principles of Marketing keeps pace wit

The minor points which usually people neglect can become a major threat in sales and distribution to cover up all the minutes of channel distribution this book