Words That Work

Words That Work
Author :
Publisher : Hachette Books
Total Pages : 414
Release :
ISBN-10 : 9781401385743
ISBN-13 : 1401385745
Rating : 4/5 (745 Downloads)

Book Synopsis Words That Work by : Dr. Frank Luntz

Download or read book Words That Work written by Dr. Frank Luntz and published by Hachette Books. This book was released on 2007-01-02 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt: The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential. Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.


Words That Work Related Books

Words That Work
Language: en
Pages: 414
Authors: Dr. Frank Luntz
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2007-01-02 - Publisher: Hachette Books

GET EBOOK

The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this coun
Words to Win By
Language: en
Pages: 416
Authors: Apollo Publishers
Categories: Political Science
Type: BOOK - Published: 2020-11-03 - Publisher: Apollo Publishers

GET EBOOK

From “All the Way with LBJ” to red MAGA hats, famous and infamous slogans, logos, signage, and accessories from over a century of presidential elections are
Words to Win
Language: en
Pages: 271
Authors: Tanika Sarkar
Categories: Biography & Autobiography
Type: BOOK - Published: 2014-04-01 - Publisher: Zubaan

GET EBOOK

The first autobiography in Bengali was written by an upper-caste rural housewife called Rashundari Debi (1809–1899). Published when she was 88 years old, Amar
Win Forever
Language: en
Pages: 254
Authors: Pete Carroll
Categories: Sports & Recreation
Type: BOOK - Published: 2011-08-02 - Publisher: Penguin

GET EBOOK

"I know that I'll be evaluated in Seattle with wins and losses, as that is the nature of my profession for the last thirty-five years. But our record will not b
Great Words Win Hearts
Language: en
Pages: 256
Authors: Dr. Ujjwal Patni
Categories: Oral communication
Type: BOOK - Published: 2009 - Publisher: Diamond Pocket Books (P) Ltd.

GET EBOOK