If you read nothing else on persuasion or influence, read this definitive book and it may change your life. How many times do we ask ourselves: what is behind a

Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's reques

This book reveals what drives decisions and introduces you to the key formula for developing the invaluable attribute of persuasion--a powerful combination of f

What do you do when you use a metaphor? Or a simile or analogy? Can you tell the difference between a synecdoche and a metonymy? What are the secret tricks used

Persuasion in Society introduces readers to the rich tapestry of persuasive technique and scholarship, interweaving rhetorical, critical theory, and social scie