Executives often know little about the people who buy their companies' products and services. This is not surprising. To study people, you must care about them.

In this essential and illuminating book, top business strategist Dev Patnaik tells the story of how organizations of all kinds prosper when they tap into a powe

For over fifty years, Needfinding has been one of the core classes in the design program at Stanford University. Its premise is that by studying the world aroun

New York Times Bestseller An exciting--and encouraging--exploration of creativity from the author of When: The Scientific Secrets of Perfect Timing The future b