Selling can be a science as well as an art, and offering the right product at the right price is only the starting point. The authors explore the thought proces

Why People Buy provides an original approach to studying and understanding consumers, showing how to identify their goals, wants, beliefs, and choices. Discussi

Full of practical diagrams and maps, as well as international case studies, this book offers a unique and extensively-tested 'GO-STOP Signal Framework', which a

Pam Danziger has just updated her bestseller, including several new categories. Since apparel is now more often a discretionary purchase than a necessity, she h

The ultimate guide to relationships, influence and persuasion in 21st century business. What is most important to your success as a sales or business profession