Advertising plays a key role in defining contemporary culture worldwide, creating a variety of meanings in the minds of consumers. Intrigued by this process, Ma

Marcel Danesi is an entertaining and insightful tour guide to decoding the messages woven into the advertisements, commercials, brand names, and logos we see on

The authors explore how Americans' levels of political knowledge have changed over the past 50 years, how such knowledge is distributed among different groups,

A strong brand is the foundation of business success. "Create a Brand That Sells Itself" teaches you how to build a brand that not only stands out but also attr