The Business of Belonging

The Business of Belonging
Author :
Publisher : John Wiley & Sons
Total Pages : 211
Release :
ISBN-10 : 9781119766148
ISBN-13 : 1119766141
Rating : 4/5 (141 Downloads)

Book Synopsis The Business of Belonging by : David Spinks

Download or read book The Business of Belonging written by David Spinks and published by John Wiley & Sons. This book was released on 2021-03-16 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A tactical primer for any business embarking on the critical work of actively building community."—Seth Godin, Author, This is Marketing "This book perfectly marries the psychology of communities, with the hard-earned secrets of someone who's done the real work over many years. David Spinks is the master of this craft."—Nir Eyal, bestselling author of Hooked and Indistractable The rise of the internet has brought with it an inexorable, almost shockingly persistent drive toward community. From the first social networks to the GameStop trading revolution, engaged communities have shown the ability to transform industries. Businesses need to harness that power. As business community expert David Spinks shows in The Business of Belonging: How to Make Community your Competitive Advantage, the successful brands of tomorrow will be those that create authentic connection, giving customers a sense of real belonging and unlocking unprecedented scale as a result. In his career of over 10 years in the business of building community, Spinks has learned what a winning community strategy looks like. From the fundamental concepts—including how community drives measurable business value and what the appropriate metrics are—to high-level community design and practical engagement techniques, The Business of Belonging is an epic journey into the world of community building. This book is for decision makers who want to better understand the value and opportunity of community, and for community professionals who want to level up their strategy. Featuring a foreword by Startup Grind and Bevy cofounder Derek Andersen, it will give you a step-by-step model for strategically planning, creating, facilitating, and measuring communities that drive business growth. Attracting and retaining community members who are also loyal customers, brand evangelists, and leaders—that’s the goal for today’s connected businesses, and this book is the map to getting there.


The Business of Belonging Related Books

Language: en
Pages:
Authors:
Categories:
Type: BOOK - Published: - Publisher: Arihant Publications India limited

GET EBOOK

Research Methods for Public Administrators
Language: en
Pages: 298
Authors: Gail Johnson
Categories: Political Science
Type: BOOK - Published: 2015-05-18 - Publisher: M.E. Sharpe

GET EBOOK

As in previous editions, this highly practical book is written with beginning MPA students and practitioners in mind. It focuses on the interpretation and use o
Who Decides Who Decides? How to Start a Group So Everyone Can Have a Voice
Language: en
Pages: 120
Authors: Ted Rau
Categories:
Type: BOOK - Published: 2021-03-31 - Publisher: Institute for Peaceable Communities, Incorporated

GET EBOOK

So many groups form. And so many groups fade. What distinguishes those groups that grow and flourish from those that fade and fail? The success factors are well
The Study Skills Handbook
Language: en
Pages: 458
Authors: Stella Cottrell
Categories: Study Aids
Type: BOOK - Published: 2024-06-13 - Publisher: Bloomsbury Publishing

GET EBOOK

This is the ultimate guide to study skills, written by million copy bestselling author Stella Cottrell. Her tried and tested approach, based on over 20 years' e
Many Voices One Song
Language: en
Pages: 294
Authors: Ted J. Rau
Categories: Consensus (Social sciences)
Type: BOOK - Published: 2018-06-11 - Publisher: Institute for Peaceable Communities, Incorporated

GET EBOOK

Many Voices One Song is a detailed manual for implementing sociocracy, an egalitarian form of governance also known as dynamic governance. The book includes ste