Unlocked

Unlocked
Author :
Publisher : Mango
Total Pages : 224
Release :
ISBN-10 : 1642505625
ISBN-13 : 9781642505627
Rating : 4/5 (627 Downloads)

Book Synopsis Unlocked by : Melina Palmer

Download or read book Unlocked written by Melina Palmer and published by Mango. This book was released on 2021-05-11 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Use Science to Improve Your Business Unlocked: How to Get Inside the Customer's Mind with the Psychology of Behavioral Economics explains why people buy--and how to use that knowledge to improve pricing, increase sales, and create better, "brain-friendly" brand messaging. Become a more effective leader with the practical tools in this book. Behavioral economics is the future of brands and business. Unlocked goes beyond an academic understanding of behavioral economics and into practical application, showing how real businesses and business professionals can use science to make their companies better. In this book, business owner, consultant, and behavioral economics expert Melina Palmer helps leaders like you use the psychology of the consumer, innovation, and truly impactful branding to reach real, bottom-line benefits. Discover information and tools you can actually use to influence consumers. Go beyond data science for business. With behavioral economics, you can learn how your brain works to become a better leader--and how your customer's brain works to creatively and effectively market your brand. Unlocked provides: Real-world examples that bring a concept to life and make it stick Ideas to help you with problem solving for your business Ways to hack your brain into coming up with innovative programs, products, and initiatives If you liked marketing and business books like Nudge by Richard Thaler and Cass Sunstein, Predictably Irrational by Dan Ariely, or This is Marketingby Seth Godin, you'll love Unlocked: How to Get Inside the Customer's Mind with the Psychology of Behavioral Economics.


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