Download or read book What Will They Franchise Next? written by Jim Penman and published by Jim's Group. This book was released on 2003 with total page 125 pages. Available in PDF, EPUB and Kindle. Book excerpt: "It takes issue with much of the conventional wisdom in business thinking, such as the central role of marketing, the need for secrecy and the focus on price. Instead, it stresses the importance of personal values in driving success"--Back cover.