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Washing the Brain
Language: en
Pages: 464
Authors: Andrew Goatly
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2007-01-01 - Publisher: John Benjamins Publishing

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Contemporary metaphor theory has recently begun to address the relation between metaphor, culture and ideology. In this wide-ranging book, Andrew Goatly, using
Washing the Brain – Metaphor and Hidden Ideology
Language: en
Pages: 451
Authors: Andrew Goatly
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2007-01-17 - Publisher: John Benjamins Publishing

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Contemporary metaphor theory has recently begun to address the relation between metaphor, culture and ideology. In this wide-ranging book, Andrew Goatly, using
Reconciliation Discourse
Language: en
Pages: 258
Authors: Annelies Verdoolaege
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2008 - Publisher: John Benjamins Publishing

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This volume is a research monograph analysing the South African Truth and Reconciliation Commission (TRC) from an ethnographic/linguistic point of view. The cen
Confronting Metaphor in Use
Language: en
Pages: 336
Authors: Mara Sophia Zanotto
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2008 - Publisher: John Benjamins Publishing

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It is timely for researchers to approach metaphor as social and situated, as a matter of language and discourse, and not just as a matter of thought. Over the l
Beyond Cognitive Metaphor Theory
Language: en
Pages: 331
Authors: Monika Fludernik
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2012-03-29 - Publisher: Routledge

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In this innovative collection, an international group of scholars come together to discuss literary metaphors and cognitive metaphor theory. The volume's goals