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Despite the now widely recognized importance of intangible assets and intellectual capital, they still appear to be poorly understood by both academics and prac
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Intangible assets-which include computer software, research and development (R&D), intellectual property, workforce training, and spending to raise the efficien
Asian Business and Management Practices: Trends and Global Considerations
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As a rapidly rising force in the global market, Asian countries hold opportunities for growth and development. However, in order to successfully gain entry into
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Modern Nature
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This book presents ten essays about environmental communication. Chapter one introduces the concept of environmental communication and the ways in which it was