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Virtual Reality Marketing
Language: en
Pages: 224
Authors: Henry Stuart
Categories: Internet marketing
Type: BOOK - Published: 2018 - Publisher: Kogan Page

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Gain insight into the current virtual reality landscape and exploit opportunities to forge emotional connections with consumers, in a market set to be worth $40
Marketing New Realities
Language: en
Pages: 118
Authors: Cathy Hackl
Categories: Augmented reality
Type: BOOK - Published: 2017-11-06 - Publisher:

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Cases on Immersive Virtual Reality Techniques
Language: en
Pages: 381
Authors: Yang, Kenneth C.C.
Categories: Computers
Type: BOOK - Published: 2019-04-12 - Publisher: IGI Global

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As virtual reality approaches mainstream consumer use, new research and innovations in the field have impacted how we view and can use this technology across a
Virtual Reality Marketing
Language: en
Pages: 225
Authors: Henry Stuart
Categories: Business & Economics
Type: BOOK - Published: 2018-10-03 - Publisher: Kogan Page Publishers

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If a picture is worth a thousand words, then virtual reality (VR) is priceless. This book offers everything you need to know about the opportunities of VR for b
Managerial Challenges and Social Impacts of Virtual and Augmented Reality
Language: en
Pages: 338
Authors: Loureiro, Sandra Maria Correia
Categories: Business & Economics
Type: BOOK - Published: 2020-01-03 - Publisher: IGI Global

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The increase in smartphone usage and new technologies embedded in smart devices have led to innovative developments and applications throughout a variety of ind