Learn how Trump is making America great again -- and why government and media elites attack his vision -- in this "inspiring and informative" book from one of h

An updated third edition of the modern classic that applies cognitive science to the world of politics—to explain how our unconscious views shape our votes. W

The 2016 election has inspired millions of U.S. citizens-and struck panic in the hearts of millions more. This book explains the allure of Trump, examines how T

In this classic text, the first full-scale application of cognitive science to politics, George Lakoff analyzes the unconscious and rhetorical worldviews of lib

Donald Trump, Statesman? Critics dismissed the idea out of hand. Even his fans questioned whether President Trump could do what other presidents had considered