Through the study of green, environmentally friendly consumers, this book incorporates original, groundbreaking anthropological and cognitive research to examin

As corporations increasingly recognize the benefits of green marketing, the number of projects with important local environmental, economic, and quality-of-life

This new volume, Green Consumerism: The Behavior of New Age Consumer, provides a holistic understanding the importance of promoting green products and discusses

While many consumers profess a desire to help end climate change by engaging in more sustainable behaviors, consumer behavior experts note the "say-do" gap betw