In order for food businesses, scientists and policy makers to develop successful products, services and policies, it is essential that they understand food cons

Have you ever bought a cold drink at a lemonade stand? Or have you baked cookies for a school bake sale? If so, you’re a consumer and a producer! Consumers, p

A Consumer's Guide to Food Regulation & Safety is a consumer-friendly guide to understanding the laws and policies relating to the food industry. Learn more abo

Approximately 30 percent of the edible food produced in the United States is wasted and a significant portion of this waste occurs at the consumer level. Despit

This book is an essential resource exploring the concepts, theories and methods in consumer behavior specifically applicable to the food and drink sector. Drawi