In order for food businesses, scientists and policy makers to develop successful products, services and policies, it is essential that they understand food cons

Have you ever bought a cold drink at a lemonade stand? Or have you baked cookies for a school bake sale? If so, you’re a consumer and a producer! Consumers, p

This volume provides an overview of the latest research findings on the physics, physiology, and psychology of food oral consumption, as well as the experimenta

Quality foods, such as traditional, EU certified, organic and health claimed are part of a growing trend towards added value in the agri-food sector. In these f

A unique insight into the decision-making and food consumption of the European consumer. The volume is essential reading for those involved in product developme