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Twenty Ads That Shook the World
Language: en
Pages: 242
Authors: James Twitchell
Categories: Business & Economics
Type: BOOK - Published: 2001-12-26 - Publisher: Crown

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James Twitchell takes an in-depth look at the ads and ad campaigns—and their creators—that have most influenced our culture and marketplace in the twentieth
Adland
Language: en
Pages: 316
Authors: Mark Tungate
Categories: Business & Economics
Type: BOOK - Published: 2007 - Publisher: Kogan Page Publishers

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Adland is a ground-breaking examination of modern advertising, from its early origins, to the evolution of the current advertising landscape. Bestselling author
Creative Advertising
Language: en
Pages: 263
Authors: Mario Pricken
Categories: Business & Economics
Type: BOOK - Published: 2004 - Publisher:

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Time to create ideas - The Kickstart catalogue - Wit an humour in the copy - Creative techniques - Vizualization - Interviews and resources.
A History of Advertising
Language: en
Pages: 465
Authors: Jef I Richards
Categories: Business & Economics
Type: BOOK - Published: 2022-05-15 - Publisher: Rowman & Littlefield

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Advertising has always been a uniquely influential social force. It affects what we buy, what we believe, who we elect, and so much more. We tend to know histor
Where Men Hide
Language: en
Pages: 260
Authors: James B. Twitchell
Categories: Social Science
Type: BOOK - Published: 2006-03-21 - Publisher: Columbia University Press

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"If you ask men if they spend any time hiding, they usually look at you as if you're nuts. 'What, me hide?' But if you ask women whether men hide, they immediat