Increasingly, firms use licensing to exploit and commercialize trademarks internationally. In a globalized market, the free flow of goods and services by means

Recent years have seen fundamental changes to the law and practise of trade mark licensing. "Trade Mark Licensing 2nd edition" offers a completely rounded persp

This work comprehensively covers the legal issues and practical concerns of trade mark licensing in the international context, particularly with regard to the U

Like any contract, an international licensing agreement spells out the rights and obligations of the contracting parties, manages potential risks and supplies a

This book deals with IP issues from a business perspective, focuses in particular on Small and Medium sized Enterprises (SMEs). The topics covered in the 12 mod