Historically, bubbles have been understood primarily in financial-economic terms. In this exciting new work, Dholakia and Turcan argue that bubbles are also a s

Departing from the traditional approach of surveying current and future trends and developments, this unique Handbook brings phenomena, theories, and concepts f

Economists broadly define financial asset price bubbles as episodes in which prices rise with notable rapidity and depart from historically established asset va

Economists broadly define financial asset price bubbles as episodes in which prices rise with notable rapidity and depart from historically established asset va

This timely set traces the evolution of social marketing from its deep roots in psychology, religion, and politics to its current role as an influencer of socie