Authored by more than 20 leading academics and providing in-depth coverage of a wide array of economic, social, technological and environmental realities in tou

Provides detailed information on planning for tourism development and marketing in any region or community with emphasis on cases applicable to various parts of

This book offers a comprehensive understanding of the concept and scope of the tourism industry in general and of destination marketing and management in partic

The marketing of a destination necessitates effective strategic planning, decision making and organization. Notwithstanding, the destination managers should pos

Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume.