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Stay up to date with the most effective practices in tourism demand forecasting! Tourism Forecasting and Marketing presents vital, up-to-date research on the la
Forecasting Tourism Demand
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'Forecasting tourism demand' is a text that no tourism professional can afford to be without. The tourism industry has experienced an overwhelming boom over rec
Recent Advances in Tourism Marketing Research
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Authors: Kaye Sung Chon
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Type: BOOK - Published: 2014-09-19 - Publisher: Routledge

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In order to respond to the dynamic changes taking place in the competitive world of tourism, marketing programs need to be constantly adjusted and updated to ta
Tourism Marketing
Language: en
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Categories: Tourism
Type: BOOK - Published: 2010 - Publisher: Oxford University Press, USA

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Tourism Marketing is a comprehensive textbook designed for the degree students of Hotel Management. The book explains what marketing is in the hospitality indus
Introduction to Travel and Tourism Marketing
Language: en
Pages: 268
Authors: J. Alf Bennett
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South Africa is well positioned to capture an increasingly large share of the international travel and tourism market. This book provides an introduction to the