Nature and concept of business planning; A conceptual and operational model of corporate planning; The importance of comprehensive planning; Top management's ro

Nature and concept of business planning; A conceptual and operational model of corporate planning; The importance of comprehensive planning; Top management's ro

Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core the

In today's complex world of business, strategic planning is indispensable to effective management. Ever since the mid-1950's, when American companies began to d

Offers a comprehensive approach to strategic planning: how to formulate strategic plans that will develop the company's strengths, be responsive to changing bus