Download or read book Top Management Planning written by George Albert Steiner and published by Free Press. This book was released on 1969 with total page 840 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nature and concept of business planning; A conceptual and operational model of corporate planning; The importance of comprehensive planning; Top management's role in planning; The process of developing plans; Organizing for corporate planning; The network of corporate aims - I and II; Appraising the future environment for planning; Nature and development of business strategies; Business policies and procedures; From strategic planning to current action; Tools for more rational planning; Rationality in planning; Older tools for making more rational planning decisions; The systems approach to decision-making; Newer quantitative techniques for rational decisions; Management information systems; Computers and management information systems; Planning in selected; Financial planning; Diversification planning; Research and development planning; Planning in other functional areas; Concluding observations: the current state of the art and the future of comprehensive corporate planning; References; Index.