Related Books

Thirst for Wine - Inside China's Wine Industry: The Success Factors of Marketing Wine in China
Language: en
Pages: 65
Authors: Melanie Bobik
Categories: Business & Economics
Type: BOOK - Published: 2014-04-24 - Publisher: Anchor Academic Publishing (aap_verlag)

GET EBOOK

China is turning into one of the world's largest, most lucrative food and beverage markets. Especially wine is in demand and has become fashionable as a symbol
Thirst for Wine – Inside China’s Wine Industry: The Success Factors of Marketing Wine in China
Language: en
Pages: 63
Authors: Melanie Bobik
Categories: Business & Economics
Type: BOOK - Published: 2014-04-01 - Publisher: diplom.de

GET EBOOK

China is turning into one of the world’s largest, most lucrative food and beverage markets. Especially wine is in demand and has become fashionable as a symbo
China and Latin America in Transition
Language: en
Pages: 278
Authors: Shoujun Cui
Categories: Political Science
Type: BOOK - Published: 2016-08-27 - Publisher: Springer

GET EBOOK

This volume explores the policy dynamics, economic commitments and social impacts of the fast evolving Sino-LAC relations. China’s engagement with Latin Ameri
The Wine Value Chain in China
Language: en
Pages: 331
Authors: Roberta Capitello
Categories: Business & Economics
Type: BOOK - Published: 2016-11-21 - Publisher: Chandos Publishing

GET EBOOK

The Wine Value Chain in China: Global Dynamics, Marketing and Communication in the Contemporary Chinese Wine Market presents information on China and its role a
The Palgrave Handbook of Wine Industry Economics
Language: en
Pages: 548
Authors: Adeline Alonso Ugaglia
Categories: Business & Economics
Type: BOOK - Published: 2019-03-15 - Publisher: Springer

GET EBOOK

This Palgrave Handbook offers the first international comparative study into the efficiency of the industrial organization of the global wine industry. Looking