Download or read book Marketing Strategy, 1st Edition written by O. C. Ferrell and published by Cengage Canada. This book was released on 2023-03-13 with total page 45 pages. Available in PDF, EPUB and Kindle. Book excerpt: ​Marketing Strategy: Theory and Cases, Canadian Edition, enables students to think and act like marketers and disruptors in a dynamic and fast paced environment. Current events and examples provided through this text serve as reminders of the necessity for marketers to be proactive and adaptable. Students will learn a systematic process for developing long-term, customer-orientated marketing strategies and plans. This edition provides a truly Canadian perspective, including cases that relate to the unique Canadian environment.​