Download or read book The Weather Channel written by Frank Batten and published by Harvard Business Review Press. This book was released on 2002 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Batten, a retired chairman and CEO of the private media company that owns The Weather Channel, tells the story of a cable network that succeeded despite the dire predictions of experts, offering a glimpse of the world of high-stakes entrepreneurship and a case study of a media business experiencing and driving major change. Color photos are included. Cruikshank has written numerous business books. Annotation copyrighted by Book News, Inc., Portland, OR.