The Transformational Consumer They are the most valuable, least understood customers of our time. They buy over $4 trillion in life-improving products and servi

This book uses stories and case studies from several industries to show how companies can rethink their customers, products and services, marketing, competition

Millions of consumers are actively seeking to unlock their potential and looking for businesses that can help. Tara-Nicholle Nelson shows companies how to creat

This book focuses primarily on business strategy and decision-making as it relates to India's consumer markets. It explores various market strategies and examin

Charts the rise of consumerism and the new cosmopolitan material cultures that took shape across the globe from 1500 to 1820.