The Social Organisation of Marketing

The Social Organisation of Marketing
Author :
Publisher : Springer
Total Pages : 238
Release :
ISBN-10 : 9783319515717
ISBN-13 : 3319515713
Rating : 4/5 (713 Downloads)

Book Synopsis The Social Organisation of Marketing by : John Connolly

Download or read book The Social Organisation of Marketing written by John Connolly and published by Springer. This book was released on 2017-07-25 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book examines the social processes which have shaped the development and organisation of various marketing practices and activities, and the markets associated with them. Drawing on the figurational-sociological approach associated with Norbert Elias the contributors explain how various markets and related marketing practices and activities are organised, enabled and constrained by the actions of people at different levels of social integration. Collectively, The Social Organisation of Marketing provides insights into topics such as the consumption and of wine in China, the advertising of Guinness, the management of on-line communities in Germany, the corporate social responsibility strategies of multinational energy corporations in Africa, the concept of talent management in contemporary organisations, the child consumer in Ireland, and the constraining and enabling influences of the American corporate organisational structure.


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