Download or read book The Soap Opera Paradigm written by James H. Wittebols and published by Rowman & Littlefield. This book was released on 2004 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Soap Opera Paradigm is an engaging look at the pervasive use of daytime soap opera storytelling techniques in most television program genres, from prime time soap operas and reality shows to the nightly news, coverage of political campaigns, and sports programming. Drawing from a wealth of research, James Wittebols shows how programming techniques have changed over time and what roles media concentration and commercial influences have played in these changes. Visit our website for sample chapters!