TECHNICAL SALES ENGINEERS / TECHNICAL PRESALES SUPPORT: In today's digital economy, software is eating the world, and the companies with the best sales demonstr

Every high-tech sales team today has technical pros on board to “explain how things work,” and this success-tested training resource is written just for the

This indispensable sales tool shows you the ropes of lead qualification, the RFP process, and needs analysis and discovery, and explains how your technical know

In 6 Habits of Highly Effective Teams, management consultants Stephen E. Kohn and Vincent D. O'Connell provide a model of superior team performance that draws o

The demonstration or presentation of complex products like technology or medical devices is like leading a person over a treacherous ravine. Throughout a demo o