"Brands and logos are all around us - from the clothes we wear and the objects we buy, to the advertisements which cover our cities and the celebrities created

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Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You’ll learn how to flip you

The world’s leading practitioner of branding predicts the future of companies’ identities in an ever -changing marketing landscape What is the future for br