Download or read book Marketing and Retail Pharmacy written by Colin Gilligan and published by Routledge. This book was released on 1997 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on the authors' experiences of working with a wide variety of retail pharmacies, this book is designed to provide pharmacists with a clear understanding of the nature of marketing, and the ways it can contribute to the effective management of their business. It explains how marketing techniques can benefit retail pharmacy, and includes questions and checklists, examples and case histories.