A volume that concentrates on the substantive gaps in the IB/IM field and addresses whether these gaps are resolvable with the theoretical and methodological to

A volume that concentrates on the substantive gaps in the IB/IM field and addresses whether these gaps are resolvable with the theoretical and methodological to

This textbook provides students with comprehensive insights on the classical and contemporary marketing theories and their practical implications. A fourth, rev

This volume explores major issues and concepts in the field of international business and management and asks the question 'What is it that we know?' It examine

We might think sustainable management is a new idea, created in the 1960s by enlightened modern scientists. We might think that it puts us on a new path, beyond