The Organic Growth Playbook
Author | : Bernard Jaworski |
Publisher | : Emerald Group Publishing |
Total Pages | : 293 |
Release | : 2020-08-03 |
ISBN-10 | : 9781839826863 |
ISBN-13 | : 183982686X |
Rating | : 4/5 (86X Downloads) |
Book Synopsis The Organic Growth Playbook by : Bernard Jaworski
Download or read book The Organic Growth Playbook written by Bernard Jaworski and published by Emerald Group Publishing. This book was released on 2020-08-03 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conventional marketing strategies that focus on product differentiation and positioning often fail to deliver faster growth. In this re-published book, Jaworski and Lurie offer a novel approach to this problem of growth.