China's New Consumers

China's New Consumers
Author :
Publisher : Routledge
Total Pages : 384
Release :
ISBN-10 : 9781134220540
ISBN-13 : 1134220545
Rating : 4/5 (545 Downloads)
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Book Synopsis China's New Consumers by : Elisabeth Croll

Download or read book China's New Consumers written by Elisabeth Croll and published by Routledge. This book was released on 2006-09-26 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Combining economic trends with the author’s anthropological background, China’s New Consumers details the livelihoods and lifestyles of China's new and evolving social categories.


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WINNER: NYC Big Book Award 2021 - Marketing & PR Consumers are changing but the marketing categories used to identify them have not. Engage with this new genera