Nature's Fortune

Nature's Fortune
Author :
Publisher : Basic Books
Total Pages : 274
Release :
ISBN-10 : 9780465046966
ISBN-13 : 0465046967
Rating : 4/5 (967 Downloads)

Book Synopsis Nature's Fortune by : Mark R Tercek

Download or read book Nature's Fortune written by Mark R Tercek and published by Basic Books. This book was released on 2013-04-09 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is nature worth? The answer to this question -- which traditionally has been framed in environmental terms -- is revolutionizing the way we do business. In Nature's Fortune, Mark Tercek, CEO of The Nature Conservancy and former investment banker, and science writer Jonathan Adams argue that nature is not only the foundation of human well-being, but also the smartest commercial investment any business or government can make. The forests, floodplains, and oyster reefs often seen simply as raw materials or as obstacles to be cleared in the name of progress are, in fact as important to our future prosperity as technology or law or business innovation. Who invests in nature, and why? What rates of return can it produce? When is protecting nature a good investment? With stories from the South Pacific to the California coast, from the Andes to the Gulf of Mexico and even to New York City, Nature's Fortune shows how viewing nature as green infrastructure allows for breakthroughs not only in conservation -- protecting water supplies; enhancing the health of fisheries; making cities more sustainable, livable and safe; and dealing with unavoidable climate change -- but in economic progress, as well. Organizations obviously depend on the environment for key resources -- water, trees, and land. But they can also reap substantial commercial benefits in the form of risk mitigation, cost reduction, new investment opportunities, and the protection of assets. Once leaders learn how to account for nature in financial terms, they can incorporate that value into the organization's decisions and activities, just as habitually as they consider cost, revenue, and ROI. A must-read for business leaders, CEOs, investors, and environmentalists alike, Nature's Fortune offers an essential guide to the world's economic -- and environmental -- well-being.


Nature's Fortune Related Books

Nature's Fortune
Language: en
Pages: 274
Authors: Mark R Tercek
Categories: Business & Economics
Type: BOOK - Published: 2013-04-09 - Publisher: Basic Books

GET EBOOK

What is nature worth? The answer to this question -- which traditionally has been framed in environmental terms -- is revolutionizing the way we do business. In
The Human Planet
Language: en
Pages: 256
Authors: George Steinmetz
Categories: Photography
Type: BOOK - Published: 2020-04-07 - Publisher: Abrams

GET EBOOK

A dynamic aerial exploration of our changing planet, published on the 50th anniversary of Earth Day The Human Planet is a sweeping visual chronicle of the Earth
Seeing Silence
Language: en
Pages: 218
Authors: Pete McBride
Categories: Photography
Type: BOOK - Published: 2021-09-28 - Publisher: Rizzoli Publications

GET EBOOK

In a world ever more congested and polluted with both toxins and noise, award-winning photographer Pete McBride takes readers on a once-in-a-lifetime escape to
The Outermost House
Language: en
Pages: 298
Authors: Henry Beston
Categories: Birds
Type: BOOK - Published: 1928 - Publisher:

GET EBOOK

Long recognized as a classic of American nature writing. This chronicle of a solitary year spent on a Cape Cod beach was written in longhand at the kitchen tabl
The Edge of the Sea
Language: en
Pages: 308
Authors: Rachel Carson
Categories: Nature
Type: BOOK - Published: 1998 - Publisher: Houghton Mifflin Harcourt

GET EBOOK

"The edge of the sea is a strange and beautiful place." A book to be read for pleasure as well as a practical identification guide, The Edge of the Sea introduc