The top executives of one of the world's most influential marketing research and consulting firms take companies to the forefront of the marketplace. Clancy and

In The Market Revolution, one of America's most distinguished historians offers a major reinterpretation of a pivotal moment in United States history. Based on

The last decade has seen a major shift in the way nineteenth-century American history is interpreted, and increasing attention is being paid to the market revol

Marketing has situated itself as an indispensable tool in today's business world-an unavoidable step in the process from production to consumption. This book is