The Marketing and Public Relations Handbook for Museums, Galleries and Heritage Attractions

The Marketing and Public Relations Handbook for Museums, Galleries and Heritage Attractions
Author :
Publisher :
Total Pages : 308
Release :
ISBN-10 : IND:30000079156315
ISBN-13 :
Rating : 4/5 ( Downloads)
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Book Synopsis The Marketing and Public Relations Handbook for Museums, Galleries and Heritage Attractions by : Sue Runyard

Download or read book The Marketing and Public Relations Handbook for Museums, Galleries and Heritage Attractions written by Sue Runyard and published by . This book was released on 1999 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: As museums, galleries and heritage attractions are expected to become more competitive, marketing and PR naturally become key tools to attract more visitors. This text covers various aspects of marketing and PR in a museum/gallery context.


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