Download or read book Pentagram written by Pentagram Design and published by Phaidon. This book was released on 1998-01-22 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book documents the unique working methods and products of one of the world's best-known design companies from the late 1970s to the early 1990s. For the first time, a wide range of the Pentagram partners' internationally acclaimed work - from corporate identity to architecture and book design - is surveyed and used to illustrate the many different forms of thinking that design may take: from narrative to parody and pun. All the Pentagram partners have contributed essays on their particular preoccupations, while special sections examine the implications of the client-designer relationship and the Pentagram company's own structure, personnel and methodology. A fascinating peak behind the scenes, this book permits a penetrative insight into how one of the world's most energetic and prominent design companies functions, in everyday reality, to produce the astounding works for which it is famous.