In the 21st century, even small firms can reach customers located in different, often remote, parts of the world. In fact, internationalisation has become a com

In the 21st century, even small firms can reach customers located in different, often remote, parts of the world. In fact, internationalisation has become a com

The book was prepared by the academics and doctoral students of the Faculty of International Business and Economics of the Poznań University of Economics and B

Internationalisation has been a binding request for firms dealing with the challenges of the present-day realities. Extant international business publications h

Relationship management (RM) is an essential part of business, but its success as a business model can be hard to measure, with some firms embracing a model tha