For more than twenty years, major innovations—the kind that transform industries and even societies—seem to have come almost exclusively from startups, desp

Since Schumpeter, economists have argued that vast productivity gains can be achieved by investing in innovation and technological catch-up. Yet, as this volume

Success in today's business economy demands nonstop innovation. But fancy buzzwords, facile lip service, and simplistic formulas are not the answer. Only an ent

Brand New’s revolutionary innovation process is a proven road map you can put to work immediately to create successful new products, services, and business mo

Innovation is central to the success of technology companies. The CEOs of these companies must make a priority of ensuring that technical know how is effectivel